How to Shop Clean Beauty

September 20, 2018
beauty flat lay with nude by nature products on a silver tray
not my photo
Clean beauty is all the rage right now and I love it! As you've probably noticed, I've become picky and hyper-aware of what I'm putting on my skin. I all but scrapped by skincare regimen for a bar of soap a couple years back and I've been slowly adding products and curating my routine ever since. My skincare routine is coming to this blog soon (I promise), but today I'm sharing how I shop and choose products that I know are healthy for my skin.


Before I reveal my secret, I want to give a disclaimer. I am by no means an expert (except in my head); I'm constantly learning by reading blogs, articles, and journals and listening to podcasts by the real experts. I do my best to sift out the truth by comparing every new piece of information with everything else and never taking anything at face value. Though I recommend everyone do this, it is immensely time-consuming which is why I'm giving you a quick and easy way to research products your self.

My ultimate secret to shopping clean is the Skin Deep Cosmetics Database. The Environmental Working Group created the Skin Deep database to reveal the purpose and potential dangers of the ingredients in the products that you use every day. The database has created profiles for nearly 75,000 products for over 2,000 brands and is constantly updating as new products are introduced. What I love most about the Skin Deep database is that it gives a list of products with associated concerns and a score based on the severity of the concerns and level of data available.

As I mentioned earlier, it's important to verify everything, even the Skin Deep database. For example, one of my current favorites is the Farmacy Hydrating Coconut Gel Brightening Face Mask. It's rated 4, or moderate hazard, in the database. But, after a quick look at its ingredients, the highest cause for concern is 'fragrance' due to the fact that its components are unknown. The fragrance is all natural ingredients - which I'll get in to later, but is primarily composed of coconut water and purple brocoli extract. All in all, the product is 100% safe despite the database showing cause for hesitation.

Similarly, I'm a bit wary when shopping the "Clean at Sephora" category. It's new and much appreciated as it identifies products that are free of sulfates SLS and SLES, parabens, formaldehyde, phthalates and more. It also boasts products with natural ingredients, however natural ingredients aren't always good for you. As every former girl scout knows, nature is full of dangerous plants, the least scary example being poison ivy. While I always shop this section of the Sephora website, I double check with the Skin Deep database. It may sound like a complicated process, it's one additional step and well worth it!

With sun damage, air pollution, and many other factors, it's important to take care of your skin. A large portion of skincare has to do with what you're putting into your body, but what you're putting on it can be just as harmful. Now that you know about the Skin Deep Database, you have no excuse for not using the best products possible! Speaking of products, what are your favorites? xx, Lauren

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